As two black women, we are familiar with
the challenge of often being defined by societal standards.


We felt like there was a space in the market
to celebrate a queen’s professional strengths
while also honoring her sensuality.


Women are multi faceted, we’re strong, we’re soft,
we’re professionals, we’re educated, we cry, we laugh
we’re sensual, we’re modest... but mostly... we just
want to be free to be ourselves... whoever that is.


She is Merch was created from the desire to have an
apparel line that speaks to you and all the women in
your life.


We’re all different, we’re not a monolith, and we’re not
asking for permission.


But one thing we all share is the desire to be heard,
represented and accepted.


So go... browse our store and find your
“SHE IS” that represents you.







Cree & Reeka